There is no way that it is losing it's 'IMPACT'.. (hehehe)
That's its not it's

I'd like to clarify why I commented re the ' in it's.
I was actually bagging myself for using the apostrophe inappropriately in the tittle. I am an exceptionally poor speller. Sometimes I get a word so wrong even spell check can't give me an alternative.
There is a couple of members of the forum who have much greater difficulty expressing themselves than I do, but I would never comment on their posts.
The End